Raising visibility and credibility
Should we be on Facebook and Twitter?
We email newsletters every month, but are they really worth the time?
How can we be more effective at reaching our clients, partners and donors?
A well defined communications strategy with clear, authentic messages that resonate with your intended audiences can accelerate the work and impact of an organization of any size. In fact, an investment in communications and marketing creates clarity among staff, as well as with external audiences.
When you think about marketing or communicating, what comes to mind? If you’re like most of us, it’s the visible tactical tools like websites, e-newsletters, press releases and social media. But even the best of tactics are weak without a strong strategy. To get the best value from your time and energy, tactics must come second. The first step is to determine who you want to reach and why they’re likely to care. By taking the strategic step of considering your audience and the best way to reach them, the impact of your website, e-newsletter and other tactical tools will increase significantly.
Smart marketing and communications can deliver significant, measurable value, especially when budgets are tight. MissionWise offers many entry points for integrating a strategic approach into your communications, including ways to monitor the effectiveness of your efforts and investment.
Investigate
Most organizations communicate in an ad-hoc fashion. MissionWise can help you step back, define objective goals, assess what’s working and start to establish a more coordinated approach with a consistent message. We can also help you find out how your organization is currently perceived by your target audiences: community, clients, patients and funders.
- Explore Package – A review of all current marketing/communications efforts, with basic recommendations for adjustments to boost impact.
- Perceptions Package – Survey and interviews to identify current perceptions of the organization with target audiences, and strategies improve them.
Prepare
The process of creating a communications strategy varies by organization, as does MissionWise’s role. We can provide kick-off and guidance to keep things moving, facilitate every step of the process or something in-between.
- Smart Start Package – Basic guidance about what marketing communication strategy and messaging is and how to integrate it into your work.
- Plan Wise Package – A comprehensive, facilitated strategic communications planning process aligned to your goals and specific help with messaging.
Launch & Sustain
Once you’ve defined and launched a communications plan, developed messaging and identified the tactics you’ll use to implement the plan, MissionWise consultants provide experienced outside perspective, skilled facilitation and coaching to help ensure the strategy is integrated in all outreach and that it stays current and relevant with all audiences.
- Integration Package – External facilitation and support integrating organizational communication strategies consistently.
Custom Offerings
Not sure where to start? Need something else? We’ll help sort out the issues so you can take the next steps that will help your organization attract the attention it deserves.
